Walmart Canada supports families in need: launches annual Red Cross fundraising campaign


Sets $2.6 million goal for this year’s campaign

(Calgary, Alta.) From October 1 to 23, 2015, Walmart stores in Alberta are taking part in the national fundraising campaign to support Canadian Red Cross disaster preparedness and response activities in the province and throughout the country. The goal for stores in Alberta is $400, 000.

Beginning on Thursday, October 1, Walmart Canada customers are invited to contribute to the invaluable humanitarian work the Red Cross accomplishes in Canada. Each store will match customer contributions to a maximum of $2,000.

Since 2003, Walmart Canada has raised and donated nearly $29 million in disaster relief funding. Last year, the company raised and donated over $2.8 million for the Canadian Red Cross. These funds provided support to flood relief operations in Quebec, Manitoba and Saskatchewan as well as close to 3,000 responses to provide relief to families affected by house fires and pre-emptive evacuations. Although they often fail to make the news, these personal disasters disrupt thousands of lives every year. Every penny counts. Walmartcustomers can make a real difference in their community and in the lives of local families by donating at their local Walmart.

Funds raised during Walmart Canada’s annual Red Cross Campaign are set aside to help local families after disaster strikes in their respective communities. Donations support the distribution of essential emergency supplies, hot meals, new clothing and a safe place to stay for those affected, as well as training and equipment for local volunteer teams.

“For the past 12 years, Walmart Canada has supported Red Cross operations in communities across Canada, making them stronger and more resilient in their response to disaster,” said Conrad Sauvé, president and CEO of the Canadian Red Cross. “Walmart Canada is a major partner, and our relationship is one of the largest partnerships within the worldwide Red Cross Movement and all its national Societies.”

“We’re proud to support the Canadian Red Cross and bring awareness about disaster preparedness to local communities,” said Erin Mackey, Manager, Community Giving, Walmart Canada. “We take great pride in serving the communities where we operate, and are honoured to help ensure they have the support they need, when they need it most.”

About the Canadian Red Cross 

The Canadian Red Cross is a member of the International Red Cross and Red Crescent Movement, which includes the International Federation of Red Cross and Red Crescent Societies, the International Committee of the Red Cross and 189 National Red Cross and Red Crescent Societies. The Canadian Red Cross’ mission is to improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world.

About Walmart Canada

Walmart Canada operates a growing chain of 395 stores nationwide serving more than 1.2 million customers each day. Walmart Canada’s flagship online store,, is visited by 450,000 customers daily. With more than 90,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada’s extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart has raised and donated more than $230 million to Canadian charities. Additional information can be found at, and at