Gateway Gazette

Ultimate Frisbee Hits the Big (and little) Screen in Canada

TSN GO, Bell Local, ESPN3 to broadcast American Ultimate Disc League Games

The American Ultimate Disc League (AUDL) and the Toronto Rush are excited to announce that six AUDL games played at Toronto’s Varsity Stadium will be available to Canadian subscribers of TSN GO and Bell Local during the month of July, 2014.

Bell Local will produce full game coverage of the final two Toronto Rush regular season home games and the upcoming Eastern Conference Finals to be held on July 19th at 6 pm at Varsity Stadium. These exciting and action packed games are being professionally produced and will be available to Bell Subscribers as a Video on Demand beginning July 9th.

A previously announced AUDL broadcast partnership with ESPN has been extended to include three AUDL Championship Weekend III games which will now be streamed live on TSN GO in Canada. The three Championship games, all played at Toronto’s Varsity Stadium, will also being available on ESPN3 in the United States, Latin America and Australia. The EPSN3 produced broadcasts will be available live to all Bell and Rogers service subscribers on TSN GO.

“This is an exciting time for the AUDL, first having our regular season games available to our fans in the US on ESPN3 and now to our Canadian fans both on TSN GO and Bell Local, this is a major accomplishment,” said Steve Gordon, AUDL Commissioner, who continued, “We are thrilled with the steps that the league has taken in just three seasons to produce an entertaining new sports experience and the quality of these broadcasts is something we have only dreamed of until this year. To be able to share it now with our fans across North America is very rewarding.”

The AUDL Championship III Weekend will be hosted by the defending AUDL champions, the Toronto Rush. The Rush have locked up a second consecutive first place Eastern Conference finish and are currently 12-1 on the season after going unbeaten in their first 30 professional AUDL games. The Rush have thrilled fans with their athletic on-field play and delivered an affordable and family friendly experience at Varsity Stadium on the University of Toronto’s St George campus.

Handling the ticket and sponsorship sales for the Rush and the AUDL Championship’s is Mississauga sports marketing company Cosmos Sports. When asked what it means for a professional league still in its infancy to have the support and broadcasting reach of ESPN, TSN, and Bell Local, Cosmos Sports President Cary Kaplan said, “It’s huge. From a sponsorship prospective this means you add 100,000 plus impressions for your brand. For the fans it doesn’t get any better than an ESPN broadcast being played across North America on ESPN3 and TSN Go. It’s outstanding.”

Rush Disc

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