“People can achieve great things. And the next ten years presents us with one of our greatest tests – a decade of change to repair the Earth”
A set of unique challenges, rooted in science, will aim to generate new ways of thinking, as well as new technologies, systems, policies and solutions. Just as the moonshot that John F. Kennedy proposed in the 1960s catalysed new technology such as the MRI scanner and satellite dishes, we want our Earthshot challenges to create a new wave of ambition and innovation around finding ways to help save the planet.
The challenges will be a chance for everyone’s voice to be heard, we want to motivate and inspire a new generation of thinkers, leaders and dreamers . Our prizes will reward progress across all sectors of industry and society, not just technology. The prizes could be awarded to a wide range of individuals, teams or collaborations – scientists, activists, economists, leaders, governments, banks, businesses, cities, and countries – anyone who is making a substantial development or outstanding contribution to solving our environmental challenges.