Gateway Gazette

The David Ogilvy Award Winners

Celebrating the insights behind great creative is at the heart of the David Ogilvy Awards.

The winning campaigns stand for creative approaches to analytics, to consumer insight approaches and to leading innovative partnerships with the entire creative team.

The winners were selected from 11 designated categories that include: Alcohol & Beverages, Appliances & Electronics, Entertainment & Sports, Fashion & Style, Financial Services, Food & Grocery, Government & Nonprofit, Health & Personal Care, Household, Pharmaceutical, Professional Services, Retail & eCommerce, and Travel & Leisure. Each category had gold and silver winners.

The Grand Ogilvy Award went to Pantene for their “Beautiful Hair Whatever the Weather” campaign.

The big insight was to help Pantene become relevant in a highly competitive field, the team needed to understand their shopper’s key behaviors, motivations & triggers. The big insight was that weather is a major culprit of “hair hate.” Partnering Pantene with The Weather Channel & Walgreens, they gave her a location-specific “haircast” paired with Pantene solutions (which she could get at a convenient place), where/when she was checking the weather. This resulted in a 24% sales lift, 370,000+ social impressions and millions of weather-related hair problems solved.

We honor these amazing stories of insight to build the world’s greatest brands. Raise a glass to the winning campaigns below:

David Ogilvy Award Winners 2015

GOLD WINNER AND GRAND WINNER

Beautiful Hair Whatever the Weather
BRAND: Pantene
CATEGORY: Fashion, Style & Beauty

GOLD WINNERS

Accenture Strategy and Accenture Digital Launch
BRAND: Accenture
CATEGORY: Professional Services

BankAmericard Better Balance Rewards
BRAND: Bank of America
CATEGORY: Financial Services

Brewer on Doorstep
BRAND: Keurig
CATEGORY: Alcohol & Beverage

Dirt is Good
BRAND: Omo
CATEGORY: Household

Early Life Program
BRAND: Cox Communications
CATEGORY: Appliances, Electronics & Technology

Jan at the Front Desk
BRAND: Toyota
CATEGORY: Automotive

Making Healthy Contagious
BRAND: Emergen-C
CATEGORY: Health & Personal

Making Healthy Contagious
BRAND: Emergen-C
CATEGORY: Pharmaceutical

See a Different Side
BRAND: Knorr
CATEGORY: Food & Grocery

Show Your Joe
BRAND: Kmart / Joe Boxer
CATEGORY: Retail & ECommerce

Meet a Shelter Pet
BRAND: The Shelter Pet Project
CATEGORY: Government & Nonprofit

Vamos A Pescar
BRAND: The Recreational Boating & Fishing Foundation (RBFF)
CATEGORY: Travel & Leisure

Who’s In?
BRAND: College Football Playoff on ESPN
CATEGORY: Entertainment & Sports
SILVER WINNERS

Best Black Friday Ever
BRAND: Samsung
CATEGORY: Appliances, Electronics & Technology

Body Language
BRAND: XELJANZ
CATEGORY: Pharmaceutical

Consumer Campaign
BRAND: BMW Motorrad
CATEGORY: Automotive

Calls for Dad
BRAND: Dove Men+Care
CATEGORY: Health & Personal

Fearless Challenge
BRAND: The Canadian Cancer Society
CATEGORY: Government & Nonprofit

Key & Peele Season 4: Where You At?
BRAND: Comedy Central
CATEGORY: Entertainment & Sports

Life’s Defining Moments
BRAND: Ritani
CATEGORY: Retail & ECommerce

Make Up Bag Remix
BRAND: Make Up For Ever
CATEGORY: Fashion, Style & Beauty

Brewing Up Multiplatform Insights
BRAND: Starbucks / The Voice
CATEGORY: Alcohol & Beverage

Random Acts of Service
BRAND: Johnson Insurance
CATEGORY: Financial Services

AAA Stories
BRAND: AAA
CATEGORY: Travel & Leisure

Deliciously Different – You Be the Judge
BRAND: Cracker Barrel
CATEGORY: Food & Grocery

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