SUBWAY® Restaurants Raises Nearly $200,000 for Alberta School Programs

Typically, when schools want to raise funds for programs or initiatives, they need to turn to selling chocolate bars or holding bake sales. Now, thanks to SUBWAY® Restaurants, Alberta schools have been able to take advantage of a healthy and profitable program called Peel-a-Deal.

How it works:

  • 20,000 cards, that come with ten peel-off coupons (see sample card on back page), were given by SUBWAY® to the Alberta Schools’ Athletic Association (ASAA)
  • ASAA sold them to schools for $2 each
  • Schools sell them to the public for $10 each

The outcome:

  • The ASAA makes $40,000, part of which they put towards scholarships
  • Once the schools sell all of their cards, they will collectively make $160,000
  • Within two weeks of the school year starting, all 20,000 cards had been sold to schools and over 80% of schools that purchased cards have said the demand is good or they have sold out of their cards.

“We’re very pleased with our association with the ASAA and with how this fundraising program worked out,” said Steve Skafar, Local Board Chair, SUBWAY® Restaurants.  “We’re a strong supporter of school athletics and, through our Commit to Fit™ programming, we encourage all Canadians to get fit and stay active by making healthier choices and small changes in their everyday activities.”

“This is an amazing and effective initiative,” said John Paton, Executive Director of the ASAA. “Where can you get a fundraiser that is so inexpensive, so easy to administrate, raises lots of funds for needed school athletic programs and, best of all, offers healthy food choices at a deep discount? SUBWAY has knocked this one out of the park!”

Feedback from the schools:

“Excellent idea!  The cards were easy to sell and the profit was awesome.”

– Tarla Olson, Athletic Director of Dr. Folkins Community School in Chauvin

“This was amazing.  The kids loved the Subway food and the parents loved the price!”

– Shauna Vaughan, Athletic Director of Three Hills School

“The money will help by offsetting costs for athletes who maybe cannot afford to play.”

– Heather Bartling, Athletic Director of Bonnyville Centralized

“We are using funds to support a student leadership program.”

– Jerry Flaws, Athletic Director of Strathmore High

“This money will help the kids to participate in sport.”

– Alexandre Paradis, Athletic Director of Ecole de la Rose Sauvage in Calgary

Peel a Deal Card - SubwayAbout SUBWAY® Restaurants:

Since 1965, SUBWAY® owners have been dedicated to offering customized made-to-order sandwiches with a wide range of better-for-you options. The SUBWAY® chain, which has more than 42,000 restaurants in over 100 countries and more than 3,100 restaurants in Canada, is committed to helping Canadians live a healthy and active lifestyle by providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information. Headquartered in Milford, Conn., SUBWAY® Restaurants is made up of thousands of dedicated entrepreneurs who have the opportunity to run their own business, while playing an important role in their communities. To learn more information about us, visit, like us on Facebook and follow us on Twitter SUBWAY® is a registered trademark of Doctor’s Associates Inc.

About the ASAA:

The Alberta Schools’ Athletic Association (ASAA) is a voluntary, non-profit organization that has been established to coordinate a program of worthwhile athletic activities for the young people of Alberta in an educational setting. The membership, currently 371 high schools, ultimately determines the policy of the Association through representation on the provincial Board of Governors. For more information about the ASAA, visit