Shop (small) Until you Drop this Saturday!


Canadians who shop small will make a big difference on October 24

Small Biz Saturday 2015Toronto, October 22, 2015 – This weekend presents the perfect opportunity for consumers who want to make a big difference in their local community by shopping small.

October 24 marks the fourth annual Small Business Saturday, when Canadians turn out to support the best in local independent businesses in communities across the country.

“This day is about honouring those who work so hard at small businesses and recognizing communities across Canada that support their local shops,” said Corinne Pohlmann, senior vice-president of national affairs at the Canadian Federation of Independent Business. “We know that small businesses are indispensable to local economies, so this is a perfect opportunity for Canadians to embrace their neighbourhood businesses and say thank you.”

Building off the success of CFIB’s #SmallBizLove campaign last spring, Small Business Saturday features inspiring videos of the winners of the #SmallBizLove contest. Four small businesses were voted as Canada’s favourites by customers across the country, with Chocolatier Constance Popp of Manitoba receiving the most votes. The other winners were: Zucchini Blossom (Alberta), Merchant of Tennis (Ontario), and Island Hill Farm (Prince Edward Island). The videos of the winning entrants show why these small businesses are truly making a difference in their respective communities.

Canadians are encouraged to take the time this Saturday to visit small, independently-owned businesses in their community and share some #SmallBizSaturday love on Twitter. Participating small businesses will be featured on the directory, Canada’s only free online directory dedicated to independent businesses. Many businesses will offer special customer appreciation deals and events to mark the occasion, which is a flagship event for the Shop Small Biz program.

For more information about the event and associated initiatives that support Canada’s small independent businesses, please visit


CFIB is Canada’s largest association of small and medium-sized businesses with 109,000 members across every sector and region.