Gateway Gazette

Selfless Selfies Support Diabetes Prevention

VANCOUVER, British Columbia, Aug. 27, 2014 /CNW/ — JAZZ apples are putting their money where your mouth is.

Through "Crunch to Contribute," JAZZ apples are donating $1 to support diabetes prevention for every photo uploaded to www.jazzapple.com/c2c through the end of September. (PRNewsFoto/The Oppenheimer Group)
Through “Crunch to Contribute,” JAZZ apples are donating $1 to support diabetes prevention for every photo uploaded to http://www.jazzapple.com/c2c through the end of September. (PRNewsFoto/The Oppenheimer Group)

“Crunch to Contribute,” a social media campaign that offers a $1 donation to the Canadian Diabetes Association (CDA) or American Diabetes Association in exchange for every JAZZ apple photo uploaded to www.jazzapple.com/c2c, has people everywhere crunching for a cause.

Accessible via facebook.com/jazzapple, smart phones and desktop computers, Crunch to Contribute boasts a growing gallery of images submitted by JAZZ apple fans. The campaign extends through the end of September and aims to raise $20,000.

JAZZ apples are a natural cross between the Braeburn and Royal Gala varieties. They are grown in New Zealand and in Washington state, making them available all year round.

“Regular physical activity and healthy eating are important for all of us, particularly those at risk of or living with diabetes,” said David Nelley, apple and pear category director for The Oppenheimer Group, the produce marketing company managing the initiative. “Tangy-sweet JAZZ apples are the perfect snack for anyone to enjoy. And through Crunch to Contribute, we can make funds available for investment in programs that support people living with diabetes and may help curb the rate of the disease in the future.”

“Healthy eating is a cornerstone of healthy living—with or without diabetes,” said Rick Blickstead, President and CEO at the CDA. “We thank those participating in this campaign for supporting the Canadian Diabetes Association and the more than nine million Canadians living with diabetes or prediabetes.”

Diabetes continues to be a leading cause of death in North America, affecting nearly one and ten people in the U.S. and nine percent of Canadians.

JAZZ apples are available across Canada at Costco, Loblaw banners, Safeway and many other fine stores including those listed here: http://www.jazzapple.com/get-me/where-buy.

About the Canadian Diabetes Association (CDA)

The CDA is a registered charitable organization, leading the fight against diabetes by helping people with diabetes live healthy lives while we work to find a cure. Our professional staff and more than 20,000 volunteers provide education and services to help people in their daily fight against the disease, advocate on behalf of people with diabetes for the opportunity to achieve their highest quality of life, and break ground towards a cure. Please visit diabetes.ca, join us at facebook.com/CanadianDiabetesAssociation, follow us on Twitter @DiabetesAssoc, or call 1-800-BANTING (226-8464).

About the Oppenheimer Group

Founded in Victoria, B.C. in 1858, The Oppenheimer Group is a leading North American fresh produce distribution and marketing company. The organization sources over 100 varieties of fruits and vegetables from more than 25 countries and delivers them to retailers, wholesalers and foodservice operators across the U.S. and Canada, as well as export markets.

With roughly 250 employees, approximately 40 million cartons of produce pass through Oppy’s inventory―which includes apples, pears, kiwifruit, grapes, pineapple, citrus, mangoes, berries, stone fruit (cherries, peaches, plums, nectarines, apricots, etc.), avocados and greenhouse-grown vegetables― year round

Learn more at www.oppy.com.

SOURCE The Oppenheimer Group

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