This month we celebrate Movember when men are challenged to grow a moustache to spark conversation and raise vital funds for prostate cancer, testicular cancer, poor mental health and physical inactivity.
While growing a moustache and encouraging donations is an obvious way to support the cause, Movember is also an opportunity to start up a conversation about men’s health concerns with friends – perhaps over a beer. In fact, the idea for the movement sprouted over a few beers among friends in Melbourne, Australia back in 2003.
“Raising awareness for men’s health is crucial in our goal of having men live happier, healthier and longer lives. Encouraging a conversation among men about sometimes sensitive health subjects, is one of the reasons we’re so happy to welcome back Rickard’s Red as our official beer partner,” says Claire Lamont, country director for Movember Canada. “We know that the conversations during Movember help to save lives, as last year 76% of our participants say that they were more aware of the health issues they faced than they were previously.”
“Rickard’s is so pleased to support Movember again in 2015 and we’re helping guys get in the spirit with moustache themed cans of Rickard’s Red,” says Eric Goulet, of Rickard’s. “Sharing a relaxed beer with friends can create an environment that makes it easier for guys to have those tougher conversations about their health, which they might not feel comfortable having otherwise.”
More information is available at www.Facebook.com/RickardsCanada.