Toronto – Within hours of its release on June 22nd, the anti-cancer song “Not My Time” reached number one on an iTunes chart. “Not My Time” was released by the Rainbow Association of Canadian Artists (RACA) and performed by former Toronto Mayor Rob Ford and the Spectra 2015 Singers.
This is the third RACA recording to reach number one on a Canadian chart. Despite the eclectic range of hits on the iTunes Canada Easy Listening chart, RACA Executive Director Ralph Hamelmann is very pleased with the song’s promising start.
“In 2010 the public spoke and made Rob Ford Mayor of Toronto. In 2015, they spoke again and made him a pop star,” says Hamelmann. “Even though Rob Ford isn’t a professional singer, his participation in this recording helped put our indie singers in the spotlight and allowed us to spread an important message of hope to people battling cancer.”
Hamelmann also attributes the early success of “Not My Time” to the support of Canadian media. On June 7th, most media outlets across the country covered Ford’s participation in this fundraising song, and helped garner over 18,000 Youtube views of the music video.
RACA is a registered non-profit organization that celebrates diversity in music. RACA produces Spectra Talent Contest and offers songwriting clinics, workshops, an annual retreat, and recording opportunities to singers of all walks in Toronto and surrounding area. For more information about RACA, please visit raca.ca.
The Canadian Cancer Society is a national, community-based organization of volunteers whose mission is to eradicate cancer and enhance the quality of life of people living with cancer. Thanks to donors and volunteers, the Society has the most impact, against the most cancers, in the most communities in Canada. Building on this progress, the Society is working with Canadians to change cancer forever. For more information, visit cancer.ca or call the toll-free bilingual Cancer Information Service at 1-888-939-3333 (TTY) 1-866-786-3934.