Concussion, the new Will Smith movie that opened in theatres on Dec. 25, shines a light on the invisible injury.
The biographical sports medical drama tells the real story of Dr. Bennet Omalu, a Nigerian forensic pathologist who was the first to publish his findings about chronic traumatic encephalopathy (CTE), a degenerative disease that affected many professional football players. The disease is found in people with a history of repetitive brain trauma including athletes that encounter concussions and sub-concussive hits.
Parachute is grateful to Cineplex Inc. for airing our new Concussion PSA prior to the start of the film from January 8 – 21 in theatres across Canada.
Parachute wanted to take this chance to reach an audience across the country and help them learn more about concussions and the symptoms attached to such an injury.
Catch a sneak peak of the PSA below but be sure to see it in all its glory by heading to your local theatres and watching Sony Picture’s Concussion.
For more information and resources about concussions, visit www.parachutecanada.org/concussion. Be sure to let us know if you saw the PSA by reaching out to us on Twitter (@parachutecanada) or Facebook (/parachutecanada).