TORONTO – Parachute, the national charity dedicated to preventing injuries and saving lives, is pleased to announce its partnership with Economical Insurance as the first National Gold Sponsor of Brain Waves (formerly Brain Day). The interactive, hands-on program teaches students about concussion awareness, along with brain and spinal cord education.
Preventable injuries kill more Canadian children than any single disease and more youth than all other causes combined. Nearly 23,000 Canadian youth sustain head injuries in a single year.  Each year preventable injuries cause 16,000 deaths, 60,000 disabilities and cost the Canadian economy $27 billion.
“With the generous support of Economical Insurance, we can provide life-saving information to students and help stop the clock on children’s injuries,” said Louise Logan, Parachute President and CEO. “We look forward to working together with Economical Insurance to reach young people from coast-to-coast through more than 25 volunteer-led Brain Waves sites.”
Brain Waves transforms students into young scientists for part of the day, turning classrooms into laboratories. Students learn about brain safety and the impact of concussion. They discover how fragile the brain actually is through visual aids, such as a brain made of gelatin. They also learn how to protect their heads by wearing a helmet and following other safety tips.
“Too many Canadians are killed or disabled by preventable injuries every year,” said Karen Gavan, Economical’s president and CEO. “By building awareness of how to protect the most vital organ, our brain, we are able to focus on safety and injury prevention. We are pleased to support this important initiative that helps kids better understand how to protect themselves while having fun.”
The pulse of Brain Waves is getting stronger, with 30,000 students taking part nationwide in 2015. The program is offered by both volunteer classroom presenters and online, through downloadable teaching materials. Over 9,200 Canadian children between the ages of 5-19 were treated for head/brain trauma in 2011.
Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.
About Economical Insurance
Founded in 1871, Economical Insurance is one of Canada’s leading property and casualty insurers, with approximately $2.0 billion in annualized premium volume and $5.3 billion in assets as at December 31, 2015. Based in Waterloo, this Canadian-owned and operated company services the insurance needs of more than one million customers across the country. Economical Insurance conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Family Insurance Solutions, and Economical Financial.