Navigating the Roads in Alberta: There’s an App for That

Edmonton – AMA unveiled a new app (March 3) designed to get drivers to their destination as efficiently as possible and without distractions. Fully compliant with Alberta’s distracted driving legislation, the AMA Road Reporter app gives drivers audio updates through their mobile phone about road or traffic issues ahead on their route.

“The AMA Road Reporter app allows Albertans to stay connected to changing road conditions in real time, while keeping their eyes safely on the road and their hands firmly on the wheel,” said Collin Moody, AMA’s Chief Information Officer. “We have been strong road safety advocates since our inception in 1926. It’s with a road safety purpose in mind that we set out to develop much better and safer road condition reporting technology.”

In addition to the road condition, highway camera and weather information already available on the AMA Road Reports website, the AMA Road Reporter app includes real time information provided by people travelling with the app in their vehicle, creating a community of drivers focused on a safe driving experience.

The app is equipped with GPS technology that shares information about changes in expected speed and warns other app users about possible issues ahead. The AMA Road Reporter app automatically switches into a drive mode when a vehicle is moving, hiding the map on the display screen and delivering road condition updates through a phone’s speaker or the Bluetooth connection in a vehicle.

“We’ve always worked with Albertans to make our roads and our province safer,” Moody added. “I am proud of the innovative way we’ll all be able to work together to give people the most up-to-date information they need in an automated, safe, hands-free way.”

The app is free of charge and available to those with Android and Apple devices.

For almost 90 years AMA has been providing Alberta drivers with reliable road condition reporting.  From the early days of reporting conditions by phone or telegram and broadcasting them on the radio and in the newspaper to the sophisticated technology that is the backbone of the reports today, AMA continues to evolve to meet the changing needs of Alberta drivers.

Learn more about the Road Reporter App:

About the Alberta Motor Association
The Alberta Motor Association (AMA) is among the largest membership organizations in Alberta, representing more than 965,000 members. As a leading advocate for traffic safety, travel and consumer protection and crime prevention, AMA represents the interests of its members to industry and all levels of government and helps protect the things they care about most. Visit to learn more about AMA.