Sports play a vital role in a healthy lifestyle; yet, Canada’s dairy farmers discovered that all too often, women’s sports are overshadowed by media coverage and funding of men’s sports.
So dairy farmers from coast-to-coast decided to band together to take on this social issue with a new women-in-sport initiative called Fuelling Women Champions.
By establishing the Fuelling Women Champions movement, Canadian dairy farmers are committed to helping women succeed and advance in sport, while encouraging a healthy and active lifestyle in which dairy products play a role.
Several key sports partners have come on board with this program, including Canadian Association for the Advancement of Women in Sport and Physical Activity (CAAWS), Canadian Women’s Hockey League (CWHL), Rugby Canada, and Swimming Canada. Their leadership and insight have built the foundation of the Fuelling Women Champions program.
The dairy farmers’ goal in this inaugural year is to shine a spotlight on women in sports – to cultivate passionate fans among everyday Canadians from coast-to-coast to join in the movement.
Fuelling Women Champions is working with several of Canada’s top athletes, supporting them in their competitive efforts and also facilitating mentorship opportunities for them with young girls and women across the country. As such, this program’s elite athlete ambassadors include Kaillie Humphries (bobsled), Jennifer Jones (curling), Chantal Petitclerc (wheelchair racing), Desiree Scott (soccer), and Natalie Spooner (ice hockey).
Please join the movement on Womenchampions.ca and #championher as we developed a program to help women’s sports become more watched, more appreciated and more financially stable.
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