ROCKYVIEW, AB – (Last) week the Canadian Angus Association (CAA) partnered with Certified Angus Beef® (CAB) to host an event focused on the feedlot sector of the beef industry. The event took place in Lethbridge, AB on March 31, 2015. There were approximately 52 participants and seven informative speakers.
The day began with Casey G. Vander Ploeg, Manager of Policy and Research with the National Cattle Feeders’ Association (NCFA). Vander Ploeg discussed the Canada’s national beef strategy with the group, sharing the new video series that explains the new strategy. Next was Brian Perillat, Manager and Senior Analyst at Canfax. Perillat reinforced that the beef industry is still seeing great prices and that it is a good time to be in the industry. To discuss the feedlot perspective was Leighton Kolk, owner of Kolk Farms and partner in the Allied Marketing Group (AMG). Kolk talked about his experiences with feeding cattle in southern Alberta and AMG’s partnership with Certified Angus Beef.
John Paterson serves as the Executive Director of Education for the National Cattlemen’s Beef Association (NCBA). Paterson lives in Montana and showed the group, the similarities within the United States and Canada’s beef industries. Paterson discussed consumers’ perception and which growing trends that those already in the industry must watch for.
The afternoon had three great speakers, starting off with John Lines from the Cargill plant in High River. Lines is the Operations Manager of Cargill Animal Protein. Lines explained to the group what affects the processing industry. He emphasized cooperation among everyone along the supply chain to ensure that the best quality product will end up at the processing plant, and therefore higher profitability achieved for everyone. He stressed other key things that they need at the processing plant in order to optimize efficiency.
The Bolduc brothers from Cudlobe Angus, David and Dyce, gave an update on their operation and how genetics play a large factor in their decision making process. The Bolduc’s spoke about how selection for certain traits will maximize functionality and carcass traits. Larry Corah, VP of Supply Development for Certified Angus Beef®, wrapped up the day by deliberating about the growth and potential for CAB in Canada. Corah showed the group that CAB has grown exponentially in Canada in recent years.
Feedback was positive from participants. Tim Andrew, Youngstown, commented, “I came to the event because of the program. Where else could you get a sense of today’s market outlook, American market and consumer trends and talk about the most famous branded beef program?”
There will be more events like this in the future for CAA and CAB. With the success of the first “Feedlot: Maximizing Innovation for Profit,” this type of event will take place every two years in southern Alberta.