Gateway Gazette

Canadian Angus Association Set to Launch New Video Broadcast to Share the Angus Story

ROCKY VIEW COUNTY, AB– The Canadian Angus Association (CAA) is proud and excited to announce that on December 12th, 2014 they will launch Angus Central Television (AC-TV). AC-TV is a video broadcast that will share Angus news with members and other industry partners. Using this new platform allows for a story to be told and CAA wants to share the Canadian Angus story.

AC-TV will capture the great market prices that our industry is experiencing, upcoming Angus events and deadlines, what the Robert C. McHaffie junior ambassador is doing and all other Angus activities. AC-TV will be broadcast four times a year through the website (www.cdnangus.ca) and all of the Association’s social media channels. A DVD copy will also be sent to those that wish to receive one to watch AC-TV in the comfort of their own home. Each episode will include different segments to ensure that everyone is kept up-to-date on all the Angus news for that certain time period.

“Video offers a newly affordable medium to communicate with our target audience. One of the goals for AC-TV is that it can also be a tool that those involved in our business can utilize themselves. Video is a great way to market your operation or company. Soon AC-TV will be able to support advertisements and be another platform for member’s marketing plan. AC-TV will reach a wider audience in a new and innovative way; a way by which no other breed in Canada is offering,” says Rob Smith, CAA CEO

Mark the calendar for December 12th, 2014! The first episode will include: CEO and President reports, market updates, Foundation and Junior reports and all of the award winners for the year; all things Canadian Angus will be delivered on AC-TV. The CAA has decided to try something new, meaning the primary source of Canadian Angus news will be offered online and in a DVD form. Watch the trailer today on the CAA YouTube channel and remember… Canadian Angus LIVES at AC-TV!!!

The Canadian Angus Association is Canada’s largest purebred beef breed organization. The Association represents 3,000 members across Canada for the purposes of registering and recording the pedigrees of purebred Angus cattle in the closed Herd Book and promoting the breed across Canada. The member-approved mandate is to maintain breed registry, breed purity and provide services that enhance the growth and position of the Angus breed.

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