Gateway Gazette

BioSteel Sports and Basketball Alberta: A Slam Dunk Partnership!

 

Basketball is on the move in Canada. More people are playing and enjoying the game across the country than ever before. Canadian players are having unprecedented success in the NCAA and as professionals from the NBA to leagues in countries all around the world. Canadian colleges and universities are loaded with homegrown talent. High schools and junior high programs are filled with eager players. Clubs and community programs are thriving.

There are more adults than ever playing the game. Basketball is the most popular sport among new Canadians and the fastest growing sport in the country. Basketball in Alberta is experiencing the same dynamic growth and success on courts all across the province and with players competing around the globe.

Basketball Alberta (BA) is leading the way in growing the game in its province with new player and coaching development programs for all levels and abilities. BA hosts unique events that are among the largest in Canada and North America. For instance, the upcoming U15 and U17 Canada Basketball Girls National Championships will be played in the world class facilities of Edmonton’s Saville Community Sports Centre from July 23 -30, 2015.

BA hosts the 100+ team Youth Provincial Championships in March, the BA 3on3 – Canada Quest (the largest in Canada) in June and the Canada West – ACAC Pre-Season Showcase in October featuring 20 – 30 post-secondary teams.

The Saville Centre is also home to the Canada Basketball Senior Women’s National Team (SWNT). Serving as their training headquarters, the Saville Centre will also play host to the FIBA America’s Championship for Women from August 9 – 16, 2015. Competing against some of the strongest basketball nations in the America’s, many of which rank among the top in the world, the SWNT will vie for a berth at the Rio 2016 Summer Games on home soil.

BA continues to be a national leader in basketball innovation with a commitment to grow the game from the grassroots up. For these reasons, Basketball Alberta is thrilled to announce its partnership with BioSteel Sports (BioSteel). Just as the Canada Basketball’s Men’s and Women’s National Teams, all Team Alberta athletes will be fuelled by BioSteel.

“Basketball Alberta is proud and excited to be partnering with a first class company like BioSteel,” states Basketball Alberta Executive Director, Paul Sir. “They have captured the attention of the sports world in a very short time with their great sports performance and recover products. Our organizations share the same fundamental values and Basketball Alberta looks forward to a long and successful relationship with BioSteel.”

BioSteel has quickly established itself as a force to be reckoned with in the sports drink industry. Powering athletes such as Andrew Wiggins, BioSteel’s sugar and caffeine free sports drink gives athletes everything they need to stay mentally sharp and recover faster while performing at a high level without any harmful stimulants, or artificial preservatives, colours, or flavours.

“It’s very exciting joining forces with such a great program like Basketball Alberta,” says BioSteel Director of Marketing, Anthony Mila. “We are committed to growing the game of basketball across Canada and believe relationships with Canadian Basketball programs like Basketball Alberta, that share this commitment, are key. We truly respect what programs like Basketball Alberta are doing for the future of basketball in our country and we want to be as much a part of it as possible.”

Basketball Alberta is proud to have all Team Alberta athletes fuelled by BioSteel as they train and compete in the Western Canada Summer Games and Canada Basketball National Championships this July and August.

About BioSteel:

BioSteel Sports is a Canadian operated sports nutrition company and the most trusted brand for North American professional athletes. BioSteel’s line of nutritional products range from a sugar and caffeine free pre & during exercise beverage with no artificial preservatives, colours, or flavours to a line of proteins and nutrition bars. BioSteel takes pride in providing the safest, healthiest, and most effective line of nutritional products on the market.

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