Gateway Gazette

AMA: We All Scream For (Free) Ice Cream

Edmonton – When the summer heat hits, there’s nothing like a cold treat to cool you down. The ice cream truck is synonymous with childhood, and since 1902, its melodic chimes have brought children running, with change in hand, for an ice cream or popsicle.

This July, the Alberta Motor Association (AMA), set out to settle the great debate: which treat is the favourite for most people, ice cream or popsicles? At 89 per cent, an overwhelming majority of members polled declared ice cream the victor. That number jumped to 92 per cent with members over the age of 45.

Regardless of your favourite treat, one thing is certain — our members love free ice cream, in fact, 100 per cent of those polled said they would drive 1 km or more to get some. Surprisingly, 29 per cent would drive 10 km or more. That’s great, because AMA is dishing out free treats until August 4, 2014.

This summer we’re literally making membership even sweeter, with a roaming ice cream truck travelling the province to give free ice cream or popsicles to members just for showing their membership card. With more than one in three households in the province boasting a membership, that’s a lot of ice cream. And when members show their AMA card at our partners they get more sweet deals, from attractions and movie tickets to dining, hotels and car rentals – and pretty much everything in-between.

Keep your eyes peeled for the truck in your neck of the woods. The @AMAcommunity Twitter feed will be tweeting out the truck’s location with the hashtag #AMAIceCreamTruck. If you’re a member, be sure to snag a free sweet treat when it’s near you. Snap a selfie and share it on Twitter, Facebook or Instagram with the hashtag #AMAIceCreamTruck.

The Alberta Motor Association (AMA) is among the largest membership organizations in Alberta, representing more than 957,000 members. As a leading advocate for traffic safety, travel and consumer protection and crime prevention, AMA represents the interests of its members to industry and all levels of government and helps protect the things they care about most. Visit www.ama.ab.ca to learn more about AMA’s products, services and member advocacy efforts.

(Source: Alberta Motor Association)

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