The Advertising Research Foundation Announces 2015 David Ogilvy Award Winners

Winners Include College Football Playoff, Starbucks & The Voice and Toyota

Award Tiers to Be Announced at The ARF’s Annual Re:Think

NEW YORK, NY–(Marketwired – Feb 11, 2015) – The Advertising Research Foundation (The ARF) today announced winners for The 2015 ARF David Ogilvy Awards for Excellence in Advertising Research. Named for advertising legend David Ogilvy, the annual awards honor the creative use of research in the advertising development process by research firms, advertising agencies and advertisers. Award tiers will be announced in New York City on March 17th at the David Ogilvy Awards Dinner, which takes place during the organization’s flagship conference, Re:Think 2015, in New York City.

OgilvyAward2009scaleSome of this year’s winners include: Bank of America for “BankAmericard Better Balance Rewards,” College Football Playoff for “WHO’S IN?,” Cox for “Early Life Program,” Emergen-C for “Making Healthy Contagious,” Kmart/Joe Boxer for “Show Your Joe,” Knorr for “See Another Side,” Pantene for “Beautiful Weather Whatever the Weather,” Starbucks & The Voice for “Multiplatform Sponsorship: The Impact of Traditional and Custom Brand Integrations,” Toyota for “‘Jan at the Front Desk’ Sales Event,” and Unilever for “Dirt is Good.”

The complete list of 2015 ARF David Ogilvy Award winners can be found at:

“In a complex media world, innovative advertising approaches are critical. We are exceedingly happy to showcase advertisers, agencies, solution providers and the campaigns they built that led to business impact,” said Gayle Fuguitt, CEO and President of The ARF. “Congratulations to all of this year’s winners. We look forward to applauding the cutting-edge insights at The ARF David Ogilvy Awards Dinner during Re:Think 2015.”

The 2015 winners showcase how insights can transform advertising. Winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.

Nominations were submitted across a broad range of categories including: Alcohol & Beverages, Appliances/Electronics/Technology, Automotive, Entertainment & Sports, Fashion/Style/Beauty, Financial, Food & Grocery, Government & Nonprofit, Health & Personal, Household, Pharmaceuticals, Professional Services, Retail & Ecommerce, and Travel & Leisure.

Re:Think 2015 is the premier gathering of leaders from every avenue of advertising — leading brand marketers, media/tech companies, research organizations, academics and new age analysts. Some of this year’s speakers include:

  • Keith Weed, Chief Marketing & Communications Officer, Unilever;
  • Stan Sthanunathan, SVP, Consumer Marketing Insights, Unilever;
  • Tara Walpert Levy, Managing Director, Google & YouTube;
  • Lori Hiltz, CEO, Havas Media NA;
  • David Poltrack, CRO, CBS Corporation, and President, CBS VISION; and
  • Jeffrey Graham, Director, Global Ad Research, Twitter.

The event will also feature groundbreaking research selected by a judging panel from 205 paper submissions. The ARF will also unveil new research and measurement tools on how advertising works.

ARF logoAbout The Advertising Research Foundation Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, The ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better business decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media-tech companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF celebrates more than 75 years as the industry’s authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at To learn more about the ARF’s annual Re:Think and to register for this year’s event, please visit: