Worldwide Music Ventures (WWMV) is excited to share that for the period of 3-8 March 2018, this entertainment management company and Long and McQuade partnered with multiple GRAMMY Award winning artist Dwight Yoakam to successfully increase awareness and raise funds for Canadian nonprofit program: Guitars for Vets Canada.
Guitars for Vets Canada
Guitars for Vets is a program of Veterans Emergency Transition Services Canada (VETS Canada) that matches Veterans and still-serving members of the CAF or RCMP living with PTSD or other service-related disabilities with a guitar and online lessons / volunteer-instructed lessons where available. The program is aimed at putting the healing power of music in the hands of heroes. Learn more at: https://vetscanada.org/guitars-for-vets.php
Dwight Yoakam has sold more than 25 million albums worldwide, and is a 21-time nominated, multiple GRAMMY Award winner. Dwight has 12 gold albums and 9 platinum / multi-platinum albums, with five of those albums topping Billboard’s Country Albums chart and another 14 landing in the Top 10. Nearly 40 of Yoakam’s singles have charted on Billboard, with 14 peaking in the Top 10.
Spreading the Word
This Guitars for Vets awareness campaign ran over the course of sold out concerts in each of the following cities: Kamloops, Edmonton, Saskatoon, Lethbridge and Calgary; and touched the hearts of thousands more across the country through social and traditional media. During each concert, Guitars for Vets hosted an information booth where thousands of pamphlets, Guitars for Vets logo guitar picks and contact cards were handed out. Since these concerts, the program has seen a significant increase in Veteran-student applications.
Long and McQuade/Yorkville Sound had also donated 5 beautiful Epiphone Casino Burst Guitars that were graciously signed by Dwight Yoakam and auctioned at each performance. The autographed guitars were a highlight of the concerts, and ultimately helped raise over $15,000 for Guitars for Vets, as well as a priceless amount of awareness.