Gateway Gazette

On November 26th, Shop the Neighbourhood Challenges Canadians to Support Small Businesses by Shopping Local

Watch for Yellow Pages employees in Calgary’s Kensington neighbourhood – Plaza Theatre (1133 Kensington Road NW) from 11am to 2pm.
Yellow Pages employees, along with local business associations in participating neighbourhoods across Canada, are inviting shoppers to take the Shop The Neighbourhood Challenge and make a local purchase in support of small businesses. (CNW Group/Yellow Pages)
Yellow Pages employees, along with local business associations in participating neighbourhoods across Canada, are inviting shoppers to take the Shop The Neighbourhood Challenge and make a local purchase in support of small businesses. (CNW Group/Yellow Pages)

MONTREAL/CNW Telbec/Shop The Neighbourhood, a local shopping awareness campaign from Yellow Pages (TSX: Y), encourages Canadians to adopt sustainable shopping habits by supporting small businesses in their communities. This year, to celebrate its fourth edition, Shop The Neighbourhood – now a year-round campaign – continues to put an emphasis on the Saturday between Black Friday and Cyber Monday and is asking Canadians to take part in the Shop The Neighbourhood Challenge by making a local purchase during one of the busiest shopping weekends of the year.

Approximately 12,500 businesses and one million Canadians participated in last year’s Shop The Neighbourhood event resulting in $155 million invested back into the Canadian economy.

Yellow Pages employees, along with participating local business associations, will be mobilizing in select neighbourhoods across Canada to raise awareness for the importance of local businesses and the positive impacts of shopping locally. To celebrate the shop local cause, street teams will be distributing free Shop The Neighbourhood balloons and shopping bags. Canadians are invited to join in the festivities and take the Shop The Neighbourhood Challenge by making purchases at local businesses in their neighbourhoods to show their support.

Shop The Neighbourhood aims to bring awareness to the benefits of supporting small business and to challenge Canadians to shop local year-round and especially during the holiday season when large-scale shopping events drive dollars away from our local economies. Shop The Neighbourhood reminds Canadians that small businesses are our economic backbone. They create jobs, funnel funds back into the community, keep decision-making power localized, and generally contribute to building healthy, thriving neighbourhoods. Shopping locally means helping strengthen small businesses and, by proxy, the neighbourhoods where Canadians live, work and play.

For more information on the campaign, visit www.shoptheneighbourhood.yp.ca.

About Yellow Pages
Yellow Pages (TSX: Y) is a Canadian digital media and marketing solutions company that supports neighbourhood economies by helping local businesses reach new customers and foster stronger relationships with existing clients through its various media and products. Yellow Pages holds some of Canada’s leading local online search properties including YP.caTM, RedFlagDeals.comTM, Canada411.caTM, the Comfree/DuProprio network and YP NextHome, as well as mobile applications YP, YP Shopwise, YP Dine, Comfree, RedFlagDeals, Canada411 and 411.ca, as well as the Yellow PagesTM print directories. Through Mediative,Yellow Pages is a leader in national advertising through its various channels and services devoted to North American businesses. The Company also owns JUICE Mobile, a mobile advertising technology company whose proprietary programmatic platforms facilitate the automatic buying and selling of mobile advertising between brands and publishers. For more information visit www.corporate.yp.ca.

SOURCE Yellow Pages

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