AIR MILES Cancels Expiry Policy

Feedback from Collectors and uncertain legislative environment across Canada leads company to make decision that will result in higher level of satisfaction among Collectors

TORONTO, Dec. 1, 2016 /CNW/ – Today, the AIR MILES® Reward Program announced it is cancelling the expiry policy that was scheduled to take effect on December 31, 2016. The decision means that there will no longer be a deadline in place for Collectors to use their Miles to get the rewards they want.

“We have made the decision to cancel the expiry policy for all Collectors effective immediately. There is uncertainty with provincial governments proposing or considering legislation across Canada so we have decided to cancel the expiry policy so that all Collectors, regardless of location, can be confident that their balances will be protected,” said Bryan Pearson, President and CEO, LoyaltyOne. “Our commitment is to create an environment where reward programs continue to deliver value to consumers and the companies that operate them. Over the last 4 years, our Collectors have received more than $2B worth of value, and it is our promise that we will never stop working to make the AIR MILES experience as great as it can be for all Collectors.”

As Canada’s loyalty program, AIR MILES remains committed to building a program that delivers value to Collectors and Partners across the country. AIR MILES will continue to play a leading role in shaping policies and best practices in the loyalty industry. The company is confident in its strategy to maintain the proper economic balance of the program that ensures long-term growth, and engagement.

The company believes that cancelling the expiry policy will lead to more meaningful conversations between government and industry, helping to ensure loyalty programs remain viable in all provinces and that Canadian consumers continue to reap the rewards of loyalty programs, regardless of the province in which they live.

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About the AIR MILES Reward Program
Launched in 1992, the AIR MILES Reward Program is one of the best ways to get rewards in Canada.  With more than 11 million active Collector accounts, approximately two-thirds of all Canadian households can turn everyday purchases like gas and groceries into movie tickets, kitchen gadgets, electronics, dream vacations and so much more.  Unlike other frequent shopper programs, Collectors can get Miles from hundreds of leading brand-name Partners, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program lets Collectors reward themselves their way – they can build their AIR MILES Cash balance to use toward in-store or online Cash rewards at participating Reward Partners, build their Dream balance to get vacations, electronics and more, or a combination of both.  Whatever rewards Collectors like most, they can get them quickly and easily with the AIR MILES Reward Program.